We thought of a different and bold concept that is both modern and timeless. A design inspired by the colors used in the construction industry (green), but with a splash of daring violet color.

The “G” reproduces the traces of a protractor, a special ruler used to measure angles along a circumference; it is synonymous with renovation and construction services.

The “T” reproduces the silhouette of two buildings, also symbolizing the niche of renovation and construction in a distinctive and daring manner. Boldness that extends into the mixed typography of upper and lower case letters: GoTe.

The minimalist brand was idealized in straight lines, which alludes to modernity.

Furniture angles inspired the logo, as well the brand support element comes from the brand symbol itself, which illustrates a 90° right angle of an L-shaped corner of furniture. This element can be freely utilized in promotional artwork for any advertising and publicity, including stationery, websites, automobile fleet mapping, etc., because of its versatility.

The image below served as the inspiration for this project: straight lines, a modernist blend of wood and glass, and the colors of a breathtaking sunset, which served as the foundation for the visual identity’s color scheme.

Our big idea: the V. The work focuses on millimetrically designed typography, with a simple symbol that is full of visual possibilities and a beautiful color palette that reverberates across all digital and physical materials.

The company can use their full name or the name’s initial letter as their brand symbol. The worked-out V, which is shaped like a half-heart, represents the love for events, the fuel of this company. The last letter also contains a glow symbol and was employed as a supporting component in the project’s visual identity.

The stationery, uniforms, car fleet, and other elements were designed to establish a distinct personality that cannot be overlooked. 

The project aimed to convey the company’s differentiation through the design of its visual identity. Personalization is the brand’s middle name, so pastel colors were used to create a visual identity that would adapt to customers’ needs. It also embraces new opportunities as the company grows and implements new ideas, products, and services.

Kallamuz identity reinforces the image of a classic and timeless brand that can be serious without losing its joviality, and direct without losing its depth.

The symbol is based on the initials of the company’s name, C + G (Connection General Construction), and was designed in grids, so it’s responsive. The visual identity’s vivid colors, inspired by the reflective apparel used in construction fields, make it legible even when applied in small spaces, like an app symbol. The colors and supporting elements of this identity were also motivated by items discovered in the construction field, for example, bricks and tiles.

Connection General Construction is a brand that stands out for its simplicity and versatility.

The new symbol was inspired by a building with imponent glass windows. With a minimalist design maintaining the original colors but in a modern tonality palette, the logo allows diverse applications multiplying the elements that can be used in the visual identity.