Daniel Rohde – Designer
Simone Rohde – Copywriter
When comparing construction companies, we have a pattern of red and black with repetitive roof symbols. We pictured a young, innovative concept, full of joy and creativity. A completely out-of-the-box project with a theme that goes beyond the obvious and will not go unnoticed in the construction industry segment.
The symbol is based on the initials of the company’s name, C + G (Connection General Construction), and was designed in grids, so it’s responsive. The visual identity’s vivid colors, inspired by the reflective apparel used in construction fields, make it legible even when applied in small spaces, like an app symbol. The colors and supporting elements of this identity were also motivated by items discovered in the construction field, for example, bricks and tiles.
Connection General Construction is a brand that stands out for its simplicity and versatility.