Daniel Rohde – Designer
Simone Rohde – Copywriter
Luxurious is a company that provides residential and commercial cleaning services, personal organizing, and furniture renovation and fabrication with high-quality custom wood. The company, seeing the need to expand, came to us to create its visual identity so that it could easily communicate its vision to its customers and highlight its exceptional work.
Our objective here was to create a visual identity that reflected the company’s three main services: cleaning, organization, and furniture. We also looked at the proper typography for the overall concept our team had in mind, as well as supporting elements, colorimetry, graphic materials, and conceptual pieces for the brand.
We thought of a refined and idealistic, modern, and timeless concept. A project that can be scaled and adapted to the three segments that the company wants to operate; and choose a separate color scheme for each service specialization while still making it cohesive.
The minimalist brand was idealized in straight lines, which alludes to modernity.
Furniture angles inspired the logo, as well the brand support element comes from the brand symbol itself, which illustrates a 90° right angle of an L-shaped corner of furniture. This element can be freely utilized in promotional artwork for any advertising and publicity, including stationery, websites, automobile fleet mapping, etc., because of its versatility.
The image below served as the inspiration for this project: straight lines, a modernist blend of wood and glass, and the colors of a breathtaking sunset, which served as the foundation for the visual identity’s color scheme.